For athletes who want to improve their performance

What is AstaReal?

AstaReal® - a brand of natural astaxanthin ingredients which has gained global recognition.

AstaReal® astaxanthin comes from a type of algae called Haematococcus pluvialis, and it is manufactured under strict Quality Control standards. In addition to being used as a safe, high-quality astaxanthin ingredient in food and cosmetic products produced by domestic and overseas manufacturers, it is also used in the astaxanthin products that we sell.


AstaReal® is the safe, high-quality natural astaxanthin nutraceutical brand approved in the USA and Japan.

The Manufacture of Natural Astaxanthin

Astaxanthin is produced by Haematococcus pluvialis

Haematococcus pluvialis is a type of freshwater, single-celled, green algae, found in natural habitats across the world.
In favorable habitats, Haematococcus pluvialis grows as motile cells (its green state). Conversely, in unfavorable environments, such as those lacking in nutrients or suffering from drought or strong UV exposure, it loses its motility, thickens its cell walls, forms spores and becomes dormant. This is when it produces astaxanthin and turns red (its red state).
The astaxanthin allows it to survive for long periods of time, even under severe conditions.

The Manufacture of Natural Astaxanthin

The History of AstaReal® Astaxanthin

  • アスタキサンチンができるまで
  • アスタキサンチンができるまで

In 1994, the AstaReal Group succeeded in culturing Haematococcus pluvialis on a large-scale by taking advantage of its experience in algae production and advanced technical abilities to develop a unique cultivation method that enables the algae to accumulate a high-density of astaxanthin.

Production of AstaReal® natural astaxanthin began in Gustavsberg, Sweden, where our indoor facility cultures Haematococcus pluvialis using stainless steel photobioreactors and with considerable care paid to sanitary supervision (ISO 9001 and HACCP certified).

We then extract the astaxanthin in Japan with a strict safety control system through a process that includes crushing the cell walls of the Haematococcus pluvialis (Raw Ingredient GMP certified by JIHFS), and then we deliver the AstaReal® natural astaxanthin to you.

From 2014, we also began providing products from our plant in North America – located in Moses Lake, Washington – in order to respond to the ever-increasing demand for natural astaxanthin.
AstaReal is also actively considerate of the environment. Our plant in Sweden runs on natural energy, and the one in North America runs on hydro-electric power.

Key features of AstaReal®

The AstaReal Group is one of the only natural astaxanthin companies that produce natural astaxanthin entirely indoors.

AstaReal® astaxanthin is produced from a natural plant source and has not been genetically modified (non-GMO).
Our facilities are strictly-controlled and completely indoor. This reduces contamination by foreign and allergy-causing substances, as well as producing the purest, high-quality natural astaxanthin in the world.
We have acquired numerous certifications, both domestically and overseas, including GRAS*1 Certification from the American Food and Drug Administration(FDA) and the Health Food Safety Voluntary Inspection Certification*2 from the Japan Health and Nutrition Food Association.
AstaReal® is manufactured at plants that have acquired Food Additive GMP*3 certification from JAFA and Raw Material GMP*4 certification from JIHFS.
We have passed rigorous inspections from the American FDA, and we provide high-quality products with consistent high-stability through processes that comply with cGMP*5 Manufacturing Standards and comprehensive Quality Control and Quality Assurance systems.
Our facilities are completely indoor, so they are unaffected by time of day, weather and seasons. This allows for stable production of natural astaxanthin.
In order to respond to ever-increasing global demand, we provide products through a system with two manufacturing facilities in Sweden and America.

*1 GRAS (Generally Recognized as Safe): Food ingredients that are generally recognized as safe.
*2 A system in which a third party certification agency verifies that voluntary safety inspections of raw materials and products have been properly implemented in accordance with certification standards stipulated by certification agencies. A GMP certification system approved by the Japan Food Additives Association.
*3 GMP certification system approved by the Japanese Institute for Health Food Standards, a General Incorporated Association.
*4 Manufacturing standards designated by the American FDA for manufacturers of dietary supplements.
*5 cGMP is an abbreviation of “Current Good Manufacturing Practice.”
(*4 and 5 are for plants located in Japan. )